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Local SEO 

Content for any service-oriented business website needs to be relevant to a given search result or target market. Although using broader keywords may appeal to a bigger audience , it is also more expensive and competitive. Luckily, there's a lot of low hanging fruit that can be generated with more specific keywords. A case in point, when searching for "Mortgage Loans California," you'll find that the most expensive websites target broader niches or the entire state. As we get narrower in our search, say for instance "Mortgage Loans Los Angeles," it becomes easier to conqueror a smaller niche. For local SEO, the same holds true for smaller businesses such as: auto repair shops, electricians, plumbers, law offices, and other businesses that offer local services. Utilizing geographically sensitive keywords and phrases is perhaps the most sensible method for local service-oriented websites. More often than not, local services are sought after on search engines with a city name concatenated in the search query. Furthermore, building a separate page for each keyword and phrase proves to be unmatched in terms of maximizing impressions on Google indices. We take full advantage of layering sub-pages within a website by utilizing: drop-down menus, hover options, anchor texting, and other forms of internal referencing to inductively organize a website form specific to general. Its best to consult with an SEO professional prior to the construction of your website. The overall aesthetics of a website matter, but the best looking websites only have value if they can be found and seen on search engines. 

Backlink Strategy

Backlinks are inbound links that directly point to your website. Acquiring backlinks from authoritative websites is the most important process in any SEO campaign. The internet is a giant popularity contest and the websites with the greatest "domain authority," a term used to describe internet popularity, can offer the most valuable backlinks and digital associations. Quality backlinks indicate to search engines how authoritative your website is. The domain authority of a website is determined by a website's backlink profile and traffic. On the other hand, not all backlinks are valuable. Some links contain what is called a "nofollow" attribute in their HTML. The nofollow attribute indicates to search engines that the website chooses to hyperlink to a website, but doesn't choose to be associate with it for SEO purposes. Each backlink strategy is different for each business and marketing strategy. A comprehensive assessment of an existing website's backlink profile needs to be audited and filtered for quality, ensuring no backlinks are derived from websites with high spam scores. 

Keyword Research

Keyword researching and comprehensive testing is a major part of how we help companies grow their own presence. We appreciate businesses that value the importance of market research and data analytics. Without testing the market and finding out how clients are searching for your business or the services you offer, your marketing campaign is essentially aimless. We utilize the full power of Google Webmaster Tools, Google Analytics, and many more SEO reporting tools to generate the perfect recipe of keywords for you. After we have procured the right selection, we embark on the implementation by modifying the each webpage title, H1 tags in webpages, salting the written content in paragraphs with keywords, meta titles, and meta descriptions.      

Keyword Research

Keyword researching and comprehensive testing is a major part of how we help companies grow their own presence. We appreciate businesses that value the importance of market research and data analytics. Without testing the market and finding out how clients are searching for your business or the services you offer, your marketing campaign is essentially aimless. We utilize the full power of Google Webmaster Tools, Google Analytics, and many more SEO reporting tools to generate the perfect recipe of keywords for you. After we have procured the right selection, we embark on the implementation by modifying the each webpage title, H1 tags in webpages, salting the written content in paragraphs with keywords, meta titles, and meta descriptions.